COMMERCIAL CANDOUR
(On the outside of a sensational novel is printed the statement: »The back of the cover will tell you the plot«)

Our fathers to creed and tradition were tied,
They opend a book to see what was inside,
And of various methods they deemed not the worst
Was to find the first chapter and look at it first.
And so from the first to the second the passed,
Till in servile routine they arrived at the last.
But a literate age, unbenighted by creed,
Can find on two boards all it wishes to read;
For the front of the cover shows somebody shot
And the back of the cover will tell you the plot.

Between, that the book may be handily padded,
Some pages of mere printed matter are added,
Expanding the theme, which in case of great need
The curious reader might very well read
With the zest that is lend to a game worth the winning,
By knowing the end when you start the beginning;
While our barbarous sires, who would read every word
With a morbid desire to find out what occured
Went drearily drudging through Dickens and Scott.
But the back of the cover will tell you the plot.

The wild village folk in earth’s earliest prime
Could often sit still for an hour at a time
And hear a blind beggar, nor did the tale pall
Because Hector must fight before Hector could fall;
Nor was Schehezerade required, at the worst,
To tell her tales backwards and finish them first;
And the minstrels who sang about battle and banners
Found the rude camp-fire crowd had some notion of manners.
Till Forster (who pelted the people like crooks,
The Irish with buckshot, the English with books),
Established the great educational scheme
Of compulsory schooling, that glorious theme.
Some learnt how to read, and the others forgot,
And the back of the cover will tell you the plot.

O Genius of Buisness! O marvellous brain,
Come in place of the priests and the warriors to reign!
O Will to Get On that makes everything go —
O Hustle! O Pep! O Publicity! O!
Shall I spend three-and-sixpence to purchase the book,
Which we all can pick up on the bookstall and look?
Well, it may appear strange, but I think I shall not,
For the back of the cover will tell you the plot.